Teach Children to Save

Teach Children to Save is a national campaign that raises awareness about the role that banks and bankers play in helping young people develop lifelong savings habits. Since 1997, the campaign has reached 3.4 million young people with the help of some 80,000 banker volunteers, an annual awareness day—Teach Children to Save Day.

"Our new financial reality, coupled with consumers learning to do more with less, makes the Teach Children to Save program more important than ever," explained Lynne Hager, American Trust marketing communications specialist. "Helping to reach area students with a financial education lesson is another way American Trust can contribute to our nation's economic recovery."

American Trust will use this opportunity to share with young people the difference between needs and wants, ways to identify expenses, and how priorities can influence spending. The lessons learned will help to build a generation of saving consumers.

Going into the classroom to give a Teach Children to Save lesson is just one of American Trust's financial education initiatives. American Trust also participates in the ABA's Get Smart About Credit program held every fall.

American Trust is committed to helping future customers to become savvy savers. For more financial education information, or to open a savings account, students and parents may visit any of our locations in Dubuque, Dyersville, and Farley.